What is SEO?

SEO stands for Search Engine Optimization & it is the process to improve the ranking of our website on search engine results & increasing the quantity and quality of traffic to your website through organic search engine results.

Relevance of Search

• Search meets multiple marketing objectives of the organisation

• In most of the cases awareness starts with search in the online context

• Search is the most important digital activity while making purchases.

• Search reduces the time period of Buying Cycle of potential customer

• When an audience finds a website or business through a search, it builds credibility and trust.

• Whatever search is made by audience is done by placing Keywords or query in search bar, it shows the Intent of the user is extremely clearly defined in search.

Let’s understand why do people search

• When they seek for Information after realizing the problem or need.

• When they need to Enlighten themselves with more knowledge, skills or wisdom.

• Shopping or Subscription

• When they use the internet to find entertainment.

These factors provide us with a feeling and direction for the site’s content design.

Information

Popular Search Engines

How Search Engine Works

• Crawling – To keep crawling different sites and to keep adding new content to its growing data set

• Indexing – To index this data set so that it can be quickly fetched by bot, A bot is a small program that goes through your site and slowly indexes the relevant content

• Search Context Ranking – To search through this data set and set the context to refine the search

• Presenting results – To present the search results in a manner most usable to the user, display result on SERP (Search Engine Result Page)

• Analysing – To look at the search trends and build more insights

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of Optimizing the website as per the guidelines of Search Engine & users search preference Optimizing your website’s content to make it easily accessible on various search engines is the most crucial part of SEO this involves making the website more user-friendly for both search engines and target users. Ultimate objective of SEO is to increase the quantity and quality of traffic to your website through organic search engine results.

Search engine optimization, when properly executed, can be profitable and sustainable. To be successful, an SEO services should consist of technical optimization, On-page optimization (content development, user-experience evaluation and improvements and internal link optimization) and Off Page Optimization by the link outreach should only happen once link worthy content (textual or otherwise) has been identified or created.

Goal is to Increases the search visibility of the Site Pages in digital space by making the site more friendly for the target user.

On Page SEO

• On-page SEO refers to optimization of webpages for searches in search engines like Google & Bing while working inside the website on various webpages.

• It is carried out basically at 3 levels within the site- Content Optimization, HTML Optimization, Architecture (Technical) Optimization.

• On-page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines.

Off Page SEO

Off page SEO refers to techniques that can be used to improve the Indexing & position of a web site in the search engine results page (SERPs) by link building beyond website design for the purpose of ranking a website higher in the search results.

Building the many links on other sites can get you good ranking in searches as compare to competitors. If your link is available on other site it is understood as good source.

Off page SEO is a technique that is used to improve the position of a website in the search engine results page. Many people united off page SEO with link building but it is not only that. Usually, off Page SEO has to do with promotion methods – besides website design –for the purpose of ranking a website higher in the search results.

Types of SEO

❖ White Hat SEO

❖ Gray Hat SEO

❖ Black Hat SEO

1. White SEO

White hat SEO is the technique to follow the rules of a search engine, and ensure that the article that we post are our own and in accordance with the title, this will increase our ranking in search engines, visitors will see it and will return again. White hat SEO is like providing material for people who use search engines, not for search engines themselves. This is done by making information easy for spiders to find.

   Note: I strongly recommend this way. Slow But Sure

2. Grey hat SEO

Grey hat SEO (not white and not black but gray) is a technique that does not fully use the second technique above, or maybe combine the two. Perhaps this is also the transformation from white to black at black to white. It could be argued, this technique is a technique that uses black hat techniques to achieve results white hat)

Note: To bring in more visitors is very fast but not as much as black hat and a while google may suspect activities such websites.

3.     Black hat SEO

Black hat SEO is the reverse of white hat SEO. It tries to increase a website’s ranking in search engines by doing things that search engines don’t allow, such cheating or breaking the scatter machine.

Here are some black hat techniques:

• Keyword stuffing,

• Hiding text and links,

• Doorway and cloaked pages,

• Livestock link

• Make Comment Spamming on other people’s websites.

Note: To fast increase the number of visitors to our website, which will undoubtedly be risky. Google will suspect activity on your website.

. And your website can be banned by google. A true black hat has a lot of ideas to fool a search engine